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Company ProfileLiberator is one of the nation`s foremost innovators of sexual health and wellness products: We`ve brought the erotic arts fully into the public realm. We continue to be the thought leaders of our field, and have established a lifestyle brand that`s often imitated, but never duplicated.
Our expansive 140,000 square-foot headquarters sit just outside of the Atlanta, GA perimeter, and consist of offices and production facilities, as well as a distribution center with 15 tractor-trailer docks. The Liberator offices are home to our in-house design, advertising, sales and customer service facilities all centralized underneath one roof. We employ a multinational staff of 130 workers, all of whom are dedicated to providing the highest quality products to customers around the globe.
Over the last eight years, we`ve worked tirelessly to integrate our products into mainstream tastes. It was slow going at first, but we were eventually granted permission to place our advertising campaigns in magazines that used to be closed off to intimacy-enhancing products. Through the tireless efforts of our CEO and creative department who understood the vital role sexual well-being plays in overall health-we were able to convince several early adopters that the sexual health and wellness category was a vital and growing market.
We helped publications like Men`s Health, Rolling Stone, Forbes and Cosmopolitan understand the need to bridge the gap between sexual health and traditional sensibilities. As a result of these advertising partnerships, our market penetration of this exciting new category spawned our appearance in two mainstream Hollywood movies: Meet the Fockers and Burn After Reading (starring George Clooney and Brad Pitt). Together, these films generated over $1.5 billion in earnings, with hundreds of millions of views worldwide contributing to the global brand recognition Liberator enjoys today.
One of the things we are most proud of is the dynamic team we`re continuing to build: Liberator is constantly on the hunt for new talent, seeking to bring in the best and brightest artists, the most dedicated craftspeople, and the canniest advertisers to maximize our brand reach and potential. Couple this with our unique business model, and we`re perfectly aligned to compete in the world of global commerce and position our company at the forefront of market trends, continually driving change and innovation within this burgeoning category.
Who We AreLiberator Bedroom Adventure Gear is a love-style brand; the kind of luxury found when sexual health and wellness meets ingenious design. Liberator has been at the forefront of bringing love-style furniture into the mainstream lifestyle, marking our trailblazing arrival in an industry that had never seen anything like us. Liberator transforms the power of sex into something much deeper-helping couples experience love, liberated.
Our company was born from the work of our founder Louis Friedman, who understood the importance of a holistic approach to mutual intimacy. He knew from personal experience that one of the most important parts of any monogamous relationship is variety, and the willingness to explore and share new sexual ideas and perspectives. Inspired by a magazine article that extolled the endless benefits of pillows during lovemaking, Louis embarked on a research and development odyssey. The end result? Great new angles on lovemaking, and the birth of the Liberator brand.
Liberator gear fuses visionary and modern designs with the highest quality materials, transforming ordinary bedrooms into erotic terrain. Our products employ angles, elevations, curves, textures, environments and motion to help people of all sizes and shapes, including those with back injuries and other medical conditions, find comfortable ways to connect. Our wide range of beautiful, sensual products will help any couple become love artists, with a canvas as broad as their imaginations.
Over eight exceptionally successful years, we`ve evolved into a multinational community of more than 130 workers and artists, all coming together to develop, manufacture and market products that continue to inspire the passions of lovers around the world. As we`ve expanded and developed, we`ve never lost sight of our core mission: helping couples discover new ways to grow and deepen their shared love.
Our BrandBuilding a brand is hard work. It takes the efforts of skilled craftspeople and ingenious artists, and a well oiled management and advertising team to make sure that their work has maximum reach. That`s especially true for Liberator: We couldn`t compete in an established marketplace because our product category didn`t exist yet.
We`re now the first and last word in the erotic arts, but getting there took dedication. In the space of less than a decade, we`ve single-handedly moved this market from obscurity to the international mainstream. That`s been thanks, in large part, to more than $8 million worth of consumer advertising, highlighting the quality, style and brand identity of our iconic and instantly-recognizable products.
Liberator is the thought leader of our market, and we accomplished this by building a brand that offers consumers the perfect bridge between the chic sensibilities of the erotic arts and mainstream tastes. When customers see our products on the shelf, they`ll recall our striking and glamorous ads in magazines like Rolling Stone and Cosmopolitan. Or they might remember how our products were prominently featured in the major Hollywood blockbusters Meet the Fokkers and Burn After Reading. Or, they`ll think back to one of the many write-ups our products have received in major media outlets like the New York Times, Salon and Gawker.
When George Clooney`s character in Burn After Reading broke up with his girlfriend, we witnessed that unforgettable shot of him leaving her apartment with the one thing he wanted to save from the relationship: a Liberator Ramp. We certainly understand the sentiment-from the ultra-sleek packaging to the finished product, the Liberator brand is about self-actualization and enhancing your special bond with your partner. We wouldn`t want to give ours up either.
Our customers know that when they buy Liberator, they`re getting the quality and peace of mind that comes standard with all of our products. They know that they`re joining the Liberator revolution a new way in approaching mutual intimacy and holistic sexual experiences. They`re not just buying a simple pillow; they`re investing in their relationship, in an exciting and life-changing new way to approach intimacy with their loved one.
By fusing shrewd advertising with discriminating press rollouts, we`ve been able to position the Liberator brand at the forefront of the sex positioning furniture product category. We`re now poised to make the same strides in the sexual health and wellness market, and broaden the reach and scope of the erotic arts to as-yet-untapped demographics.
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